It’s a Proven Fact That a Website Equals Marketing Success
May 7, 2015

Numerous surveys have shown that when asked what in a website specifically contributed to marketing success, the number one answer was Website Design!

Although, you still need to implement other marketing tools like online advertising and marketing on social networks, website design is your number one tool to attract customers.

Over the years, we’ve gained a number of great clients whose revenue from their website has increased significantly after a website upgrade. With the hiking number of internet and mobile usage, how you design website has never been more important.

It’s time to grow and make some changes for the better. Gone are the days when all you had to worry about was how your website appeared on a browser.

Now, your website must be responsive to all devices including smartphones and tablets. Weather you are young or old your website responsiveness is important and will result in your success. In addition, chances are your selling most of your items or services online and the easier the functionality the more clients will buy from you.

A leader or role model is not someone who looks dirty or tired; it’s usually someone who looks strong and confident, someone like superman! This is how your website should portray itself.

Looks matter so make sure your website can make your company look good.

Most people have no idea where to start with their website, which is why we are here. We are here to help your business succeed!

However, don’t take our word for it. Keep dragging that old and tired website around with you and see if it gets you anywhere or you could get your hands on that golden ticket to success! It’s your choice but choose wisely.

Google Releases Mobile-Friendly Algorithm – Is Your Website Ready?
May 7, 2015

On April 21, 2015 Google has announced that there will be a significant algorithm change compared to that of Panda, Penguin and Hummingbird algorithms.

And they are calling it Mobilegeddon.

“As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.” Posted Google on their official blog post and therefore plans to give mobile-friendly websites a higher position in search rankings opposed to sites that are deemed not mobile-friendly.

What does this mean? This means if you have been holding out on implementing a mobile strategy you are losing out on the competitors and it is high time for you to start winning!

This is where to begin:

Google has provided an easy to use mobile-friendly testing tool; all you do is paste in your URL and wait for the results.

*TIP: Google even has recommendations that score your mobile site out of 100. The higher the score the higher the priority for your site!

Though Google’s new algorithm will not affect searches on desktop and laptop computers, mobile usage is growing in number and not having your website mobile-friendly may leave a detrimental impact on your business.

While Google doesn’t give a percentage for searches/sites affected, the company says about 50% of searches are carried out on mobile devices. That a lot of business you could potentially lose!

If your website failed the mobile-friendly test, speak with one of our sales representatives today and get your project started.

Is a Mobile Friendly Site worth the Investment?
May 7, 2015

With the ever-growing popularity in mobile devices, companies are still debating if it is worth the investment for a mobile site. Stop wondering!

Mobile devices have already begun to surpass desktop users. Now is the time to get the mobile site before you miss out! This is the number one up and coming method of marketing today and everyone wants a piece, the sooner you get one the better.

There are many different advantages of having a mobile site here’s just some of them…

1. Immediate usage.
Today’s society is so high speed we’re often not even near a computer when we have the need or the want of something. Mobile devices give us the ability to look up everything and anything with just a few strokes of the fingers. We want it fast and we want it now. Don’t chase away customers with a website that just doesn’t perform on a mobile device, you don’t have long to keep them there so the easier it is for them the better.

2. Access to important information
Many people who browse the web are looking for a quick way to get information and not spend hours reading about your products. They probably already know what they want, just not where to get it. Mobile sites contain often the most important information such as phone numbers, location and hours.

3. Better Rankings
A site that also has a mobile counterpart will often rank higher than just a webpage alone. Search engines such as Bing, Google and Yahoo! all favor sites that are optimized for both.

4. Visibility
Mobile sites are easier to navigate, especially on smaller devices. Imagine going to a site with flash player and lots of small links, I can’t even begin to describe all the issues with a fancy website on a mobile device. (Ok I will but just a few)…
First off, flash is not supported on most mobile devices, so you will not even be able to see anything that is programed in flash. Next, all those tiny links, (if you can see them) are impossible to touch with fingers when they are only about 80% of the original webpage size on smart phones!

5. Makes a bolder statement
Having a mobile site is just one more way of marketing yourself. Mobile sites are considered professional in today’s world. Think of the mobile site as your digital business card.

6. Competition
Just like how it effects your ratings with search engines a mobile site will pull attention from your competition. If you don’t have one yet and your competition does, it’s time to catch up!

7. Accessibility.
When you have a mobile device they are already friendly with ALL mobile devices; so that means they can be seen by any device. No more worrying if the site will load for a prospective client.

8. Leverage.
Many users will access a site purely via mobile device, being able to reserve, order or even receive special discounts via mobile site attracts a consumer.

9. Number One Growth for Marketing
As mentioned before, marketing with a mobile device is key to growing your business as it is quickly becoming how most of the public browse the internet even at home!

10. Easy to get.
With the fast growth of mobile devices, it is easy to get one of your own and the return will be far greater than the investment!